About Us
QwikDawn Strategies + New Mexico Madness—a right-of-center media ecosystem for the Land of Enchantment.
What we deliver:
- News curation (state + national + culture)
- Kulo’s Kash portfolio transparency
- QwikDawn Akademy financial education
- Hyper-synthetic graphics and analysis
- Culture, policy, and economic spotlights
Our approach: Glass-half-full grit. Local news. Policy impacts. Financial strategies that equip New Mexicans to act, invest, and build better futures for families and communities.
Who we are: Not polished pundits. Retired military vets with decades of leadership through calm and chaos—global teams, multimillion budgets, combat deployments. We bring experience, wisdom, mentorship, sarcasm, and humor to serve New Mexico.
Proud to elevate your day. Maybe your life.
Mission
New Mexico Madness reloads the Land of Enchantment with right-of-center truth and tools.
We curate news, share real portfolio moves through Kulo’s Kash, and deliver QwikDawn Akademy education to escape NM’s chronic last-place rankings in education, poverty, safety, and more.
We educate, equip, and empower New Mexicans to act—not accept mediocrity.
Vision
A thriving New Mexico where independent grit—free markets, free thinking, ownership, local pride—turns wanderers into builders.
New Mexico Madness becomes the daily source for clear-eyed locals who try, adjust, and win.
Values
Truth Over Tribe
Facts and data first. Call hypocrisy wherever it lives—left, right, or statehouse.
Markets First
Real portfolios (Kulo’s Kash) and actionable education (QwikDawn Akademy) that hit wallets and build wealth.
New Mexico Pride
Rooted in the high desert, chile fields, and the exceptional grit of our people.
Glass Half Full
Name the flaws. Offer solutions. Reject the hive negativity.
Reader ROI
Every piece delivers unique insight: data, tools, or perspective to improve your day, knowledge, game, or maybe even your financial position.
We report from a unique New Mexico lens—civic pride unites us, even when views diverge.
About the Editor
Reid Rothchild
Founder/CEO, QwikDawn Strategies
Editor-in-Chief, New Mexico Madness
New Mexico native and retired military leader.
Decades managing global teams, multimillion‑dollar budgets, policy for thousands, combat deployments, and critical decisions under fire.
Real strength comes from tested experience, not social media theory.
New Mexico deserves better than a permanent losing season. That’s why Rothchild built Kulo’s Kash, QwikDawn Akademy, and New Mexico Madness: disciplined analysis, honest takes, and solutions our politicians promise but rarely deliver.
No zombie assembly line handouts—just leadership forged in fire.
Our Promise
We care and we'll try. For New Mexico.
