There is a word for what happened on The View this week, and it is not "commentary." It is not political opinion. It is not even criticism of policy. When Joy Behar declared on national television that the U.S. military has "accomplished nothing" in Iran, and Whoopi Goldberg lectured Secretary of Defense Pete Hegseth on what it means to be a soldier, they were not making a political point.¹ They were insulting every man and woman currently deployed against one of the most capable adversaries American forces have faced in a generation—while those service members cannot answer back.
That deserves a response. But not aimed at Whoopi Goldberg. Aimed at the company that wrote her check.
The Disney Problem
The View is produced by ABC News. ABC is owned by The Walt Disney Company.² That matters because Disney is not a passive landlord. It sets editorial standards, controls platform decisions, and profits from every impression that segment generates. When a Disney employee goes on a Disney-owned network and tells the world the U.S. military accomplished nothing, Disney owns that statement as surely as it owns the copyright.
And Disney knows exactly who is watching. The company sells discounted 2026 Military Salute tickets at base ticket offices to active-duty and retired military families—discounted 4-day and 6-day Park Hopper passes, marketed specifically to servicemembers and their dependents.³ Disney Parks ran formal "Honoring Heroes" Veterans Day programming in 2025, wrapping itself in military appreciation for brand equity.⁴ Disney+ and Hulu bundle marketing leans heavily on "family values" and patriotic content. The company borrows the moral weight of military service when it sells tickets, and then pays employees to insult that same service on daytime television.
That is not a political disagreement. That is a brand using your sacrifice as marketing material while funding its contradiction.
The Credentials Question
Let the record show what Disney's hosts bring to this conversation. Whoopi Goldberg has never served a day in uniform.⁵ Joy Behar has never served.⁵ Neither has any standing to assess what a military campaign has or has not accomplished—particularly against Iran, a nation whose proxy networks have killed more than a thousand American service members over three decades.⁶
Pete Hegseth, the man they lectured, served 20 years in the Army National Guard, completed combat tours in Iraq, Afghanistan, and Guantanamo, and earned two Bronze Stars.⁷ A Disney employee who has never been downrange told a twice-decorated combat veteran what it means to be a soldier. That is the sentence Disney's board needs to answer for.
The Messaging Alignment
Here is the part that should concern every American paying attention. On March 25, 2026, Iran's military spokesperson declared publicly that U.S. power in the conflict *"has turned into a strategic defeat."*⁸ The same day, Iran rejected a U.S. 15-point ceasefire plan, mocking American efforts as talking "with themselves."⁹ Al-Jazeera—Qatar's state-funded outlet—has run consistent framing that U.S. strikes are failing, that Hegseth's leadership is reckless, and that American military action is producing no strategic result.¹⁰
On March 24, The View said the military has "accomplished nothing."¹ The overlap in language between a Disney daytime show and active enemy messaging is not a conspiracy. It is a convergence that adversaries will use. State media and proxy channels do not care why American talking heads say what they say. They clip it, translate it, broadcast it, and use it as proof that America's own population rejects its military. Every clip of The View insulting U.S. forces in Iran is a gift to Iranian propaganda infrastructure, whether Disney intends it or not.
The Wallet Angle
New Mexicans who subscribe to Disney's streaming products deserve to know what their money supports. Disney+ raised prices again in October 2025—the ad-supported tier now sits at $11.99 per month and the premium plan at $18.99.¹¹ The Disney+/Hulu/ESPN bundle runs $25–$29.99 per month without ads.¹² Disney stock has fallen roughly 6.6 percent in early 2026, and investors who have held for five years are down approximately 41 percent on their position.¹³ The company is struggling to grow its streaming base while raising prices on the same families whose relatives are flying AC-130s over Iranian airspace tonight.¹⁴
That is the transaction. You pay Disney more each year. Disney pays its employees to tell you the people you love accomplished nothing.
New Mexico's Stake
New Mexico has approximately 24,600 active-duty, civilian DoD, Guard, and Reserve personnel spread across Kirtland AFB, Holloman AFB, Cannon AFB, White Sands Missile Range, Space Force, and Global Strike Command.¹⁵ Cannon's 27th Special Operations Wing—AC-130 gunships and CV-22 Ospreys—is active in Operation Epic Fury against Iranian targets right now.¹⁶ Add military family members and 124,674 veterans and the pro-military community in New Mexico represents roughly 186,000 people.¹⁷ That is nearly 10 percent of the state's population—and a significant share of the Disney+ subscriber base in the Southwest.
Not one member of New Mexico's congressional delegation has posted a word of support for these troops since Iran escalated in late February.¹⁸ No "good luck." No "be safe." No "return with honor." Senators Luján and Stansbury found time to post Eid Mubarak greetings on March 19–20.¹⁹ ²⁰ The troops got silence.
Disney's hosts gave them worse than silence.
The Call
New Mexico has 63 percent Christian population and 186,000 pro-military household members who are watching all of this.²¹ They are watching their deployed family members insulted on television by people who have never served, on a platform that markets military discounts and wraps itself in patriotism at the gate.
The response does not require a lawsuit or a campaign. It requires a decision. Cancel Disney+. Cancel Hulu. Skip the military discount park ticket and take your family somewhere that does not fund the insult. If you hold Disney stock (DIS), ask your financial advisor whether a company with declining value, rising prices, and hostile content toward your community deserves a place in your portfolio.
Disney can platform whoever it wants. That is their right. And you can spend your money wherever you want. That is yours.
Make them feel it.
Endnotes
¹ NewsBusters, "The View: Military Has Accomplished Nothing in Iran, Lectures Hegseth," March 24, 2026. newsbusters
² ABC News owned by The Walt Disney Company. newsbusters
³ Walt Disney World, "US Military 2026 Ticket Discount," disneyworld.disney.go.com. disneyworld.disney.go
⁴ Disney Parks Blog, "Honoring Heroes: Veterans Day Celebrations," November 11, 2025. disneyparksblog
⁵ Sean Hannity/NBC Montana: Whoopi claims Hegseth "knows nothing about military" despite 20-year record; no military service on Goldberg record. facebook
⁶ Pete Hegseth, Iran/American deaths framing, Pentagon briefings, March 2026. mediaite
⁷ NBC Montana, "Whoopi Goldberg claims Trump's defense secretary pick knows nothing about military," November 12, 2024. nbcmontana
⁸ CGTN America, "Iran military spokesperson declares U.S. power 'strategic defeat,'" March 25, 2026. facebook
⁹ Yahoo News Canada, "Iranian military statement mocks US for 'strategic failure,'" March 25, 2026. ca.news.yahoo
¹⁰ Al-Jazeera coverage, Iran war framing, March 2026. aljazeera
¹¹ Variety, "Disney+, Hulu Are Hiking Prices Again," September 23, 2025. variety
¹² Reddit/WCPO, Disney+/Hulu/ESPN bundle pricing, October 2025. reddit
¹³ Yahoo Finance, "Why Disney Shares Are Getting Obliterated," February 2, 2026; TIKR, Disney stock 2026. finance.yahoo
¹⁴ CENTCOM, Operation Epic Fury, 27th SOW involvement. centcom
¹⁵ REPI.mil, New Mexico State Facts. repi
¹⁶ CENTCOM, Operation Epic Fury AC-130/27th SOW. centcom
¹⁷ NM DWS Veterans Profile 2025; VA New Mexico. dws.state.nm
¹⁸ NM Political Report; KOB, ABQ Journal: delegation Iran statements, Feb–Mar 2026. kunm
¹⁹ Sen. Luján, X/Twitter, March 20, 2026: "Eid Mubarak." ppl-ai-file-upload.s3.amazonaws
²⁰ Rep. Stansbury, X/Twitter, March 19, 2026: "Eid Mubarak." ppl-ai-file-upload.s3.amazonaws
²¹ World Population Review; Pew Research 2025: NM 63% Christian. indiadatamap
